1905
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Inspired by Bulgaria
The secret
to longevity
in Bulgaria?
Why is Bulgarian yogurt part of the longevity story? Discover Meiji's inspiration and the symbiotic LB81 bacterial culture.
Meiji Bulgaria Yogurt A story worth exploring
FOREST FRUITS / STRAWBERRY / LOW FAT
Strawberry
01 Origins
Why does yogurt keep appearing in the story of longevity?
From research into fermentation bacteria to the story of gut health and longevity. Meiji continues that journey with the symbiotic LB81 bacterial culture.[1,2]
1907
The birth of a longevity hypothesis
Ilya Metchnikoff's Nobel Prize-winning research demonstrated that Bulgaria's unusually high proportion of people living beyond 100 was linked to daily yogurt consumption, and that the lactic acid bacteria in yogurt helped inhibit age-related toxins in the gut.[1]Today
Meiji Bulgaria Yogurt LB81 Drinking yogurt
Continuing the legacy of two selected beneficial bacterial strains, maintained consistently throughout fermentation. Certified under Japan's FOSHU system*.[2,4]*Certification officially granted by the Japanese government (approved by the Ministry of Health, Labour and Welfare) for foods with health benefits.
02 Understanding LB81
What is LB81?
And why does it matter?
LB81 is the collective name for two strains: L. bulgaricus 2038 and S. thermophilus 1131.[4] During fermentation, they support each other's growth.[2]
A small partnership. A distinctive character.
How do the two strains work together?
S. thermophilus produces formic acid to support L. bulgaricus. In return, L. bulgaricus produces amino acids and peptides that help S. thermophilus grow. This is mutual support during fermentation.[2]L. bulgaricus2038
S. thermophilus1131
LB81A symbiotic bacterial culture
Illustration, not a microscope image
The science behind great taste
Through fermentation research, Meiji pursues the smooth texture and rich flavor of traditional Bulgarian yogurt.[3]SmoothRich flavorBalanced
03 Find your bottle
3 LB81 options
for every preference
Forest fruits, strawberry or low fat? Find the flavor for you.
Forest fruits
LB81 drinking yogurt with berry pieces, in a green-capped bottle.
For ingredients, nutrition, serving sizes and storage instructions, please refer to the label on your product. Fruit decorations illustrate the flavors only.
04 Quick answers
Good to know before you choose
Quick answers to common questions before choosing a product.
Is yogurt the secret to longevity?
This story relates to Mechnikov's historical hypothesis, not evidence that any single food can extend lifespan. He also emphasized the importance of overall lifestyle.[1]What does LB81 mean?
“LB” stands for lactic acid bacteria. “81” combines the last digits of the two strains, 2038 and 1131.[2]Why does Meiji use the name Bulgaria?
Bulgaria authorized Meiji to use the country's name in 1972. Meiji Bulgaria Yogurt officially launched in 1973.[2]How should I enjoy and store it?
Follow the directions on each product's packaging. Check the expiration date, storage conditions and allergen information before use.Start with LB81
Choose your favorite flavor
for your everyday moments
A story to explore.
Three options to find your favorite flavor.
Choose your flavor