A beverage and concept-development workshop for the year-end festive season, helping reduce operational errors at peak times and speed up service while delivering delicious, irresistible drinks.
What matters most when launching beverages for the year-end festive season?
Great taste, beautiful presentation and a creative concept are necessary, but not enough! Every new product must satisfy three basic criteria: flavor, appearance and concept. Stopping there can lead to operational challenges, especially during the festive season, when customer numbers may be 2–3 times higher than on regular days.
The real challenge is always creativity within operational capabilities. A customer-attracting drink must meet the following challenges:
- Consistent flavor and quality: Even during a surge in customers, the first drink and the hundredth must taste equally good.
- Reliable supply: Ingredients must not only taste good but also be consistently available and uniform in quality.
- Efficient recipes: Simple, easy to teach and prepare, with minimal reliance on individual skill.
Most importantly, how can you turn ingredients into stories and concepts into revenue growth?
WORKSHOP INFORMATION PHA CHẾ THÁNG 9
- Time: 13:30–17:00, Thursday, 25/09/2025.
- Venue: GoodFood Innovation Center HCM, Unit 18, Sarica A1 Tower, Sala Urban Area, Nguyễn Cơ Thạch Street, An Khánh Ward, Ho Chi Minh City.
LỢI ÍCH KHI THAM GIA WORKSHOP
- Receive exclusive recipes that turn familiar ingredients into delicious, distinctive drinks customers love
- Advice on ingredients and their applications in developing varied, on-trend recipes
- Receive exclusive gifts and offers from Meiji
HOLIDAY BEVERAGE WORKSHOP SCHEDULE

Please note that seats are limited. Register now to reserve yours!