A beverage workshop for cafés and milk tea shops targeting Gen Z and seeking a loyal customer base suited to their segment.
Gen Z does not choose drinks the way millennials do. If you have tried everything to increase orders, from discounts and new drinks to creative toppings, but revenue still falls short of expectations;
The problem is not that your barista or marketing team is not working hard enough.
The issue may be using an old strategy for an entirely new generation.
And Gen Z chooses drinks in a way all its own: willing to spend, but highly selective, seeking not only great taste but also a reflection of individual identity!
It is time to change how you think and how you prepare beverages!
A special workshop for café owners and menu-development R&D teams on the topic: “Recipes to Win More Gen Z Orders” – helping cafés build a loyal customer base without constantly chasing trends.
WORKSHOP INFORMATION
1. WORKSHOP IN ĐÀ NẴNG:
- Time: 09:00–11:30, Thursday, 19/06/2025.
- Venue: GoodFood Innovation Center Đà Nẵng, Lot 26, B1-2 Area, Area 4, Chương Dương Street, Nam cầu Tuyên Sơn New Urban Area, Khuê Mỹ Ward, Ngũ Hành Sơn District, Đà Nẵng City
2. WORKSHOP TẠI HỒ CHÍ MINH:
- Time: 13:30–17:00, Wednesday, 25/06/2025.
- Venue: GoodFood Innovation Center HCM, Unit 18, Sarica A1 Tower, Sala Urban Area, Nguyễn Cơ Thạch Street, An Lợi Đông Ward, Thủ Đức, Ho Chi Minh City
LỢI ÍCH KHI THAM GIA WORKSHOP
- Take home recipes to strengthen your café's competitive edge
- Explore the difference when replacing conventional milk options with Meiji Mixed Milk, how to optimize recipes to retain flavor when combining beverage ingredients, and how to create a signature drink that makes your café stand out!
- Expert advice to refresh menus with less guesswork, optimize operations and grow revenue faster without chasing every trend.
- Receive gifts and limited-time offers from Meiji
GEN Z BEVERAGE WORKSHOP SCHEDULE

Please note that seats are limited. Register now to reserve yours!