{"id":2139,"date":"2025-06-09T14:42:30","date_gmt":"2025-06-09T07:42:30","guid":{"rendered":"https:\/\/goodfood.com.vn\/?p=2139"},"modified":"2025-08-21T10:13:29","modified_gmt":"2025-08-21T03:13:29","slug":"workshop-pha-che-do-uong-cho-gen-z","status":"publish","type":"post","link":"https:\/\/goodfood.com.vn\/en\/event\/workshop-pha-che\/workshop-pha-che-do-uong-cho-gen-z\/","title":{"rendered":"Workshop Pha Ch\u1ebf: C\u00f4ng th\u1ee9c t\u0103ng \u0111\u01a1n t\u1eeb Gen Z"},"content":{"rendered":"

Workshop pha ch\u1ebf \u0111\u1ed3 u\u1ed1ng t\u1ed1i \u01b0u cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa l\u1ea5y Gen Z l\u00e0m t\u1ec7p kh\u00e1ch tr\u1ecdng t\u00e2m v\u00e0 h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch trung th\u00e0nh ph\u00f9 h\u1ee3p ph\u00e2n kh\u00fac.<\/em><\/strong><\/p>\n\n\n\n

Gen z kh\u00f4ng ch\u1ecdn \u0111\u1ed3 u\u1ed1ng nh\u01b0 millennials. N\u1ebfu \u0111\u00e3 th\u1eed m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u0103ng \u0111\u01a1n t\u1eeb gi\u1ea3m gi\u00e1, th\u00eam m\u00f3n m\u1edbi, s\u00e1ng t\u1ea1o topping\u2026 nh\u01b0ng doanh thu v\u1eabn kh\u00f4ng t\u0103ng nh\u01b0 k\u1ef3 v\u1ecdng; <\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i do \u0111\u1ed9i barista hay marketing n\u1ed7 l\u1ef1c ch\u01b0a \u0111\u1ee7.<\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 l\u00e0 do qu\u00e1n \u0111ang d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c c\u0169 cho m\u1ed9t th\u1ebf h\u1ec7 ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n\n\n\n

V\u00e0 Gen Z, h\u1ecd ch\u1ecdn m\u00f3n theo c\u00e1ch kh\u00f4ng gi\u1ed1ng ai – s\u1eb5n s\u00e0ng chi tr\u1ea3, nh\u01b0ng c\u1ef1c k\u1ef3 ch\u1ecdn l\u1ecdc, kh\u00f4ng ch\u1ec9 ngon m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh c\u00e1i t\u00f4i ri\u00eang!<\/p>\n\n\n\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ed5i c\u00e1ch ngh\u0129 v\u00e0 \u0111\u1ed5i c\u00e1ch pha ch\u1ebf!<\/p>\n\n\n\n

Workshop \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho ch\u1ee7 qu\u00e1n caf\u00e9 v\u00e0 \u0111\u1ed9i R&D ph\u00e1t tri\u1ec3n menu v\u1edbi chuy\u00ean \u0111\u1ec1: \u201cC\u00f4ng Th\u1ee9c T\u0103ng \u0110\u01a1n T\u1eeb Gen Z<\/strong>\u201d – gi\u00fap qu\u00e1n kh\u00f4ng c\u1ea7n l\u00fac n\u00e0o c\u0169ng b\u1eaft trend nh\u01b0ng v\u1eabn x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/p>\n\n\n\n

TH\u00d4NG TIN WORKSHOP<\/strong><\/h3>\n\n\n\n

1. WORKSHOP T\u1ea0I \u0110\u00c0 N\u1eb4NG:<\/p>\n\n\n\n

    \n
  • Th\u1eddi gian: 09h00 – 11h30, Th\u1ee9 5, ng\u00e0y 19\/06\/2025.<\/li>\n\n\n\n
  • \u0110\u1ecba \u0111i\u1ec3m: GoodFood Innovation Center \u0110\u00e0 N\u1eb5ng, L\u00f4 26 Khu B1-2, Khu s\u1ed1 4, \u0111\u01b0\u1eddng Ch\u01b0\u01a1ng D\u01b0\u01a1ng, K\u0110T m\u1edbi Nam c\u1ea7u Tuy\u00ean S\u01a1n, ph\u01b0\u1eddng Khu\u00ea M\u1ef9, qu\u1eadn Ng\u0169 H\u00e0nh S\u01a1n, TP. \u0110\u00e0 N\u1eb5ng<\/li>\n<\/ul>\n\n\n\n

    2. WORKSHOP T\u1ea0I H\u1ed2 CH\u00cd MINH:<\/p>\n\n\n\n

      \n
    • Th\u1eddi gian: 13h30 – 17h00, Th\u1ee9 4, ng\u00e0y 25\/06\/2025.<\/li>\n\n\n\n
    • \u0110\u1ecba \u0111i\u1ec3m: GoodFood Innovation Center HCM, C\u0103n 18, Th\u00e1p Sarica A1, Khu \u0110\u00f4 Th\u1ecb Sala, \u0110\u01b0\u1eddng Nguy\u1ec5n C\u01a1 Th\u1ea1ch, Ph\u01b0\u1eddng An L\u1ee3i \u0110\u00f4ng, Th\u1ee7 \u0110\u1ee9c, TP. H\u1ed3 Ch\u00ed Minh<\/li>\n<\/ul>\n\n\n\n

      L\u1ee2I \u00cdCH KHI THAM GIA WORKSHOP<\/strong> <\/h3>\n\n\n\n
        \n
      • B\u1ecf t\u00fai b\u1ed9 c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh cho qu\u00e1n<\/li>\n\n\n\n
      • Kh\u00e1m ph\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t khi thay th\u1ebf c\u00e1c ph\u01b0\u01a1ng \u00e1n s\u1eefa th\u00f4ng th\u01b0\u1eddng v\u1edbi Meiji Mixed Milk; c\u00e1ch t\u1ed1i \u01b0u c\u00f4ng th\u1ee9c \u0111\u1ec3 gi\u1eef h\u01b0\u01a1ng v\u1ecb khi k\u1ebft h\u1ee3p nguy\u00ean li\u1ec7u pha ch\u1ebf; c\u00e1ch t\u1ea1o ra m\u00f3n “signature” t\u1ea1o ra \u0111i\u1ec3m nh\u1ea5n cho qu\u00e1n!<\/li>\n\n\n\n
      • T\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia \u0111\u1ec3 thay \u0111\u1ed5i menu b\u1edbt c\u1ea3m t\u00ednh, \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1ed1i \u01b0u trong v\u1eadn h\u00e0nh, t\u0103ng tr\u01b0\u1edfng nhanh trong doanh thu m\u00e0 kh\u00f4ng c\u1ea7n \u201ctrend n\u00e0o c\u0169ng b\u1eaft\u201d.<\/li>\n\n\n\n
      • Nh\u1eadn qu\u00e0 t\u1eb7ng v\u00e0 \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n t\u1eeb Meiji<\/li>\n<\/ul>\n\n\n\n

        L\u1ecaCH TR\u00ccNH WORKSHOP PHA CH\u1ebe \u0110\u1ed2 U\u1ed0NG CHO GEN Z<\/strong><\/h3>\n\n\n\n
        \"workshop
        Workshop informations<\/figcaption><\/figure>\n\n\n\n

        L\u01b0u \u00fd, s\u1ed1 l\u01b0\u1ee3ng ch\u1ed7 ng\u1ed3i c\u00f3 h\u1ea1n. \u0110\u0103ng k\u00fd ngay \u0111\u1ec3 gi\u1eef ch\u1ed7!<\/p>","protected":false},"excerpt":{"rendered":"

        Workshop pha ch\u1ebf \u0111\u1ed3 u\u1ed1ng t\u1ed1i \u01b0u cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa l\u1ea5y Gen Z l\u00e0m t\u1ec7p kh\u00e1ch tr\u1ecdng t\u00e2m v\u00e0 h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch trung th\u00e0nh ph\u00f9 h\u1ee3p ph\u00e2n kh\u00fac. Gen z kh\u00f4ng ch\u1ecdn \u0111\u1ed3 u\u1ed1ng nh\u01b0 millennials. N\u1ebfu \u0111\u00e3 th\u1eed m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u0103ng \u0111\u01a1n t\u1eeb gi\u1ea3m gi\u00e1, th\u00eam […]<\/p>\n","protected":false},"author":1,"featured_media":2173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,47],"tags":[51],"class_list":["post-2139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshop-pha-che","category-event","tag-workshop-closed"],"acf":[],"_links":{"self":[{"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/posts\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/comments?post=2139"}],"version-history":[{"count":7,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/posts\/2139\/revisions"}],"predecessor-version":[{"id":2175,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/posts\/2139\/revisions\/2175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/media\/2173"}],"wp:attachment":[{"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/media?parent=2139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/categories?post=2139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodfood.com.vn\/en\/wp-json\/wp\/v2\/tags?post=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}